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Growing your business doesn't always mean finding more customers. Sometimes the biggest opportunity is making more from the business you already have.

Improving your profit margin can help you generate more income without dramatically increasing sales. Small changes across pricing, operations and expenses can add up over time.

Review your pricing regularly

Many business owners hesitate to raise prices, even when their own costs continue to increase.

Instead of waiting years between price changes, consider making smaller adjustments over time. Gradual increases are often easier for customers to accept than one large jump.

It's also worth reviewing your pricing across all of your products or services. Some items may have room for higher margins, while others are better positioned as competitive offerings that bring customers through the door.

Know your true costs

As supplier prices, shipping costs and wages change, your profit margins can quietly shrink.

Review your expenses on a regular basis and ask questions like:

• Are there opportunities to negotiate with suppliers?
• Can you consolidate purchases to receive volume discounts?
• Are there subscriptions or services you're no longer using?
• Can you reduce waste or improve efficiency?

Even small savings across multiple areas of your business can make a meaningful difference over the course of a year.

Payment processing is another expense worth reviewing. Processing fees, outdated equipment or inefficient payment systems can gradually chip away at your margins. Periodically evaluating your merchant services can help ensure you're getting the features and pricing that make sense for your business.

Using a business credit card for eligible operating expenses can also make it easier to track spending, categorize purchases and monitor recurring expenses. Better visibility into where money is going can help identify opportunities to reduce costs.

Focus on your most profitable work

Not every customer, product or service contributes equally to your bottom line.

Take time to identify which offerings generate the strongest margins. Those may deserve more attention in your marketing, sales conversations or inventory planning.

Likewise, consider whether low-margin products or services are still worth the time and resources they require.

Improve efficiency without sacrificing quality

Improving profit margins isn't always about cutting costs. Often it's about finding better ways to operate.

Look for opportunities to streamline repetitive tasks, automate manual processes or improve workflows. Saving time can be just as valuable as saving money, especially for small businesses where every hour counts.

Keep an eye on inventory

For businesses that carry inventory, excess stock can tie up cash while increasing storage costs.

Review inventory regularly to identify slow-moving products and avoid ordering more than you need. At the same time, maintaining appropriate inventory levels helps ensure you can meet customer demand without unnecessary carrying costs.

Make margin reviews part of your routine

Profit margins aren't something to review once a year. Building a habit of monitoring them monthly or quarterly can help you spot trends before they become problems.

Pay attention to:

• Changes in supplier costs
• Discounting and promotional pricing
• Labor and operating expenses
• Sales by product or service
• Gross profit margins over time

Regular reviews make it easier to adjust pricing, control expenses and make informed decisions as your business grows.

Build a stronger business over time

Improving your profit margins doesn't require one major change. More often, it comes from making thoughtful adjustments consistently over time.

By understanding where your profits come from, managing costs and reviewing your business regularly, you can build a stronger financial foundation for future growth.

At Solarity Credit Union, our business banking team works with local businesses to support their long-term goals with financial guidance and business banking solutions designed to help them succeed.