A lot has been written of late regarding how a firm’s core values affect all aspects of the firm’s performance and relationships. In fact a Google search on “How core values affect a company’s performance” results in over 5.6 million returns! One of the most telling is a recent research paper entitled “Evaluating Espoused Values: Does Articulating Values Pay Off?” ( Jonsen, Galunic, Weeks and Braga, 2015).

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